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BlackBerry loses its bread and butter as Bold and Curve sales finally collapse

March 28th, 2014, 21:53 Posted By: wraggster

In commercial terms, BlackBerry's much-hyped BB10 phones barely made a dent. The manufacturer's financial health has actually been propped up this whole time by sales of its older classics, Bolds and Curves running on BB7. It's pretty incredible how long those models have lasted, but BlackBerry's latest earnings report reminds us that nothing lasts forever: BB7 sales have fallen 50 percent year-over-year to 2.3 million units, which is double BlackBerry 10 sales, but not nearly enough to help the company stay in the black. Of course, the collapse of legacy hardware isn't news to the CEO, John Chen, who has promised to support BB7 devices "for as long as there's demand," but who has also set about rebuilding BlackBerry as fast as he possibly can.

http://www.engadget.com/2014/03/28/b...-bb7-collapse/

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